Hunting Coolers, Beach Cooler, Boat Cooler, Outdoor Cooler, Small Travel Cooler
The Beauty of The Cooler
As humans evolve into more “civilized” beings we find ourselves constantly asking the question…what’s next?
Modern technology has allowed the human race to accomplish tasks which were once deemed unthinkable by the generations before us. Today we view technology as the thing that “connects” us to society, but if that truly is the case, then why is it that the more time we spend glued to our screens the more disconnected we feel to the world around us? We have become so advanced technologically that we use it as a means to live our lives for us, instead of actually living it.
All this pandemonium brought forth by everyday life is what makes the cooler such a beautiful thing. Now, before you label us as “Crazies just trying to sell a cooler” we just ask that you hear us out. At first glance the value of a cooler is its ability to keep things cold, but when you take into account what that functionality represents, that is where you’ll find the coolers true beauty.
The sense of freedom achieved by living in the moment, and disconnecting from a world that finds itself constantly living in the past while dreaming of the future.
Oh yea, if you’re wondering whether or not this article wasn’t written by your grandfather, it’s not, all this wisdom is coming from a 20 something who hasn’t even graduated college yet.
Do you really need a $300 Cooler?
Is that even a question? Of course you do! $300 is a small price to pay for the ability to live the life you’ve always dreamt of.
Now you’ll finally be able to go on that weeklong camping trip, and you’ve never been deep sea fishing? Pencil that in for this September! This cooler will change your life, in fact, you’ll never truly be happy until you buy this cooler.
See how ridiculous we sounded there. Although you may not realize it, this is the way big cooler brands like Yeti want you to think. They want you to see their coolers next to anglers who catch the biggest fish, hunters with the largest bucks, and alpinist on the tallest mountains. All hopes of getting you to think that their products are the catalyst for living the life you want to live! Welcome to the wonderful world of aspirational marketing my friends.
You either need it or you don't
Now don’t think the goal of this article is our attempt at starting a boycott on these coolers. The purpose of this article is to get you to ask yourself…Do I need this? If you’re a charter captain who needs a cooler for preserving 100’s of pounds of fish meat during an offshore fishing trip we’ll tell you right now, we’re not a good fit. But if that's not you, and you’re looking for something to keep your drinks cold on a weekend fishing trip. Let us ask you this, Have you ever heard of a Kase Mate?
See the difference? We’re not here trying to sell you a life that isn’t yours, we’re trying to bring value to the life you’re currently living.